URL shorteners: What are they?
URL shorteners also called link shorteners are services that can convert long links into manageable short links. Very simple and easy. These URL shorteners are they worth the hustle? that’s the question that needs answers. Let’s now begin dissecting the use and power of these services.
We will look into the power of URL shorteners in this article and also take a look at how these services can help our online business. We will also look at great examples of URL shortener services like L-ink.me. So let’s now look at the details.
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URL Shorteners what are the benefits?
There are plenty of reasons to use a URL shortener, but some of the most popular benefits include:
1. Increased convenience – When you use a URL shortener, you can easily share links with others without having to worry about how long they are. This is especially helpful when you need to share a link on social media or in an email.
2. Increased privacy – A URL shortener can help protect your privacy by hiding your true web address from anyone who might be looking.
3. Increased speed – Shortened URLs load faster than longer ones, which can be helpful when you’re trying to view a website on a slow connection.
4. Increased SEO – shortened URLs rank higher in search engine results pages than longer ones, so using a URL shortener can help you get more traffic to your website.
5. Increased accessibility – shortened URLs are easier to remember and type in than long web addresses, making them more accessible to everyone.
Overall, there are many benefits to using a URL shortener. If you’re looking for an easy way to make your links shorter and more convenient, a URL shortener is the perfect solution.
Simplicity and Manageability
Have a look at the two links below. Among the two links which one do you think is simpler?
The links above are both the same. I have shortened the first link using the shortening service L-ink.me (we will look at the process shortly). This has turned the link into a very short and simple one. I guess everybody loves simple and short links? I bet very long links are distracting and you cant easily remember them. Which link would you share on social media among the two, just imagine sharing the longer one? It will look terrible right.
Link Tracking in URL Shorteners
URL shorteners enable you to track your links that’s another very important advantage. Watch the video below about how to track links with Bitly, the process might be slightly the same with other URL shorteners.
It shows you quite a number of useful information such as the number of clicks, It also shows you from which countries people are mostly clicking your links and what devices they are using. This can be very helpful in marketing campaigns, for example, if you add links in your email marketing campaigns or on social media, you can eventually run better marketing campaigns targeting your best audience.
Build Custom Audience Using Pixels
Marketing pixels also known as tracking pixels are tiny snippets of code that enable you to gather information about visitors on a website, what type of adverts they click on, how they browse etc. A pixel is an analytics tool and will enable you to measure the effectiveness of your advertising by understanding the actions people take on your website. Let’s begin by taking a look at a Facebook pixel for example.
Once the Facebook pixel has been set up, the pixel will be triggered when someone takes an action on your website. Examples of actions include making a purchase or adding an item to their shopping cart. The pixel receives these events or actions, these can be viewed on your Facebook pixel page in Events Manager on l-ink.me. Actions that your clients take can be seen from there. You’ll also have options to reach those clients again through future Facebook ads.
Pixels allow you to better understand your users’ online shopping patterns and behavior. By using pixels, marketers are able to track useful metrics like sales, digital ad impressions, email opens, sales conversions, and many more. To get more information about pixels click here.
Lower your SMS Marketing Cost
SMS marketing is one of the best marketing strategies. You can send an SMS ad directly to the phone of potential clients and they can click on it from their mobile devices. A number of SMS marketing companies charge according to the size of your SMS. So it is important that you shorten your link before sending it to your clients. Moreover, a shortened link looks less spammy than a long one.
Take a look below, which of the two SMS is better?
Using URL Shorteners for Custom Branded links
Did you know you can use a custom branded link and increase your brand awareness? Custom link shorteners can help you achieve this and you can use your own domain in the link. This can easily be done and no coding is required.
Branded links are shortened URLs containing the name of your services or brand. Instead of using generic short links, branded links can help you stand out from your competitors.
You can begin by registering a shortened version of your existing domain (They are also called “vanity URL.”). This will allow you to use branded links. These addresses make your links descriptive, more attractive and shorter.
Bit.Iy
Bit.ly is one of the shortening services that offer this option and it’s easy to use. As long as you need less than 500 links per month they even give this option for free.
To use this option in Bit.ly check the video below.
Branded links are usually used on social media, but they can also be used in a number of other marketing activities.
For example, you can incorporate them directly into your website’s email promotions or content. You could even use them for offline marketing, in podcasts, or at live events since they’re easier to remember.
On social media, branded links can encourage clickthroughs. They appear more trustworthy to your followers and are more descriptive. They receive a higher number of clicks than non-branded links.
A consistent brand identity can be built when you use branded links in your communications. When your URLs include your business’s name, you can increase brand recognition among your target audience.
Link shortening services are a great tool for marketing, branded social media links help to increase your conversion and will give your company a consistent brand identity. Be an early adopter of the custom branded shortened links to stand out from the crowd.
Conclusion
You definitely need URL shorteners as sharing long, complex URLs is not a good idea. The most effective and simplest way to avoid challenges is to know how URL shorteners work. When you fully understand how they work, this will enable you to harness the benefits for your own gain in your Online business and Digital marketing.
